50 OVER 50 Woman's Project
In 2025, I’m On A Mission to Photograph 50 Women Over 50

ELEGANCE. BEAUTY. GRACE. WISDOM.
Women over 50 are beautiful and deserve to be celebrated!
Women over 50 now make up 35% of the population and while media is slowly getting better at representation…
I believe that women over fifty are too beautiful not to be seen & celebrated in photographs.
*or scroll below to read more details about how the project works

I’m Erica Loree, located in O'Fallon Illinois, just outside St. Louis. I am a Multi-Award Winning Portrait Photographer, Mother, Daughter, Sister, Friend, and someone who once was afraid to be photographed myself.
I created this project because:
After nearly a decade of photographing hundreds of clients, I have fallen in love with photographing women who have not been photographed as they deserve to be.
I see something special and beauty in every woman I meet— even when she is struggling to see it herself.
My passion is to reflect your beauty back to you so that you can celebrate and experience yourself in a whole new way. This WILL be THE best picture you have ever seen of yourself.
I believe that if there was more representation of women over 50 in the media and society, there would be less anxiety, depression instead more respect, and self-confidence.
I want to celebrate the amazing women in my community over 50.
WILL YOU JOIN ME ON MY MISSION?
IT IS YOUR TURN
Join me & you will receive
STYLING + PLANNING
We will have a consultation to discuss your story and your unique vision for the shoot. You will have full access to my studio wardrobe and I will also coach you on what to wear and bring to your shoot so you don’t have to stress about looking your best. You will have time for about 4 outfits/looks during your studio photoshoot.
MAKEOVER
We will do your hair & makeup on the day of your photoshoot. Our pro artist can create anything from soft and natural look to a super glam fashionista look. It’s really about your unique vision. Our artist stays on set for touch ups and can even change up your look if you want to add more drama half way through the shoot.
PHOTOSHOOT
Worried you aren’t photogenic? Don’t worry, Erica’s superpower is turning women into super models through expert direction, lighting, styling & posing.
The photoshoot is extremely fun and empowering. You may enter a little shy and nervous but you will definitely strut out the door with confidence when the session is over. Plan a night out in St. Louis because you will look gorgeous & feel on cloud nine!
IMAGE REVEAL + SELECTION
About two weeks after the shoot you will come back to the studio for the big reveal of your images (or we can video conference on Zoom if you are traveling for the shoot)! This is where we will select the complimentary image included in your package (which will also be featured in the final 50 Over 50 exhibition) or you can order more images if you’d like! There will definitely be a ton of stunning ones to choose from!

HOW MUCH DOES IT COST?
I’m offering the 50 over 50 special promotion package for just $390. (A total retail value of $950)
WHAT DOES IT INCLUDE?
As one of the women in my 50 over 50 project you will receive:
-
CONSULTATION - to share your story and how you want to be photographed and to plan the wardrobe & styling
-
HAIR & MAKEUP - you will get your hair & makeup done for the photoshoot. We will custom tailor your hair & makeup look to your vision & desires
-
PHOTOSHOOT WITH ERICA - a fully guided photoshoot at our O'Fallon Il. home studio* to help you feel confident & radiant
*we would love to travel for this project too but additional travel fees would apply
-
IMAGE REVEAL - where you see all your images & select/order your favorites
-
PORTRAIT OF YOUR CHOICE - You will get one portrait of your choice (a $299 value) in print & digital format. Or, if you wish to get more than one image, we can give you a $299 print credit to a larger package instead.
-
YOUR STORY FEATURED - your story & photos will be published on our blog // social media so we can share how fabulous you are with the world.
THIS COULD BE YOU
*click each image to see it bigger. The women pictured are all past clients over 50
What Clients Are Saying...
BOOK YOUR SPOT
To become one of our 50 fabulous women over 50
*Fill out the form below and we will be in contact by phone or email
*you can also contact Erica directly @ 619-979-1974
Thank you for contacting ELP!
Thank you for your interest in this amazing experience!
I look forward to chatting with you shortly.
Booking requests are read and clients contact Monday - Friday 10:00am -6:00pm.
If you would like to contact me by phone please feel free to in these work hours at 618-979-1974.
I can't wait to design your Dream Shoot.
Follow me on Instagram here.
Follow me on Facebook here.